Create a picture of what life could be like with the new solution. You'll discover some strategies and mindsets to get customers engaged.

An excerpt:
"Sometimes, we have a hard time making a change because we don’t know what that will mean for us. But we do know that this change goes deeper than experiencing product benefits.

One way to help new customers understand your solution is to encourage your current customers to share their product and company relationship experiences. We all know how customer stories are effective, but this why. When customers are able to share their perspective of a problem, the solution, and how their lives changed, it helps new customers visualize what they can expect to experience. If existing customers can share their emotions and feelings through the process in these stories, new customers can relate more deeply to them and understand how this change could impact them too."