The engine of every company is customer acquisition. Customers translate into revenue which fuels job creation, investment and shareholder value. Without customers there is no business. While everyone in an organization has a role in driving business, finding and winning...
Having an effective brand can be the difference between being seen as a low-cost interchangeable commodity or a valuable partner who solves problems and is deemed worthy of loyalty. An effective brand allows you to clearly define who you are...
You are the one they come to when they need to close a deal, make a hard sell or cultivate a sales mentality amongst their team. You have the "It" factor. You know how to intuit the 'No' and create...
The begrudged sales call. You understand the fundamental principles behind selling, but you still dread the 'sales call'. There are several ways to manage a sales call, however, the 8 steps detailed below include the most succinct way you can...
My professional inspiration stems from a collection of my personal experiences and journey. I have learned that flexibility is key, the power of a belief system and how knowing my value changes the way I enter any sales arena. This...
Essentially, everything you do on a daily basis involves sales. Whether you are selling an idea, a product, or a service (or being sold to), you are constantly engaged in the process of capturing an audience's attention, presenting some level...
Magnetism is an invisible force that keeps things connected. This is a very basic definition of the word, but quite applicable when discussing the rules of Sales. Typically people are drawn to people for reasons they can't clearly explain. Whatever...
Sooner or later, everyone finds themselves selling something. Contrary to popular opinion, the best sales people don’t all have their own style of selling. There is a process, and a series of practices that everyone can learn in order to...
The amount of content we produce every day is truly mind-boggling. There are more than 3 million blog posts created each day and half a million tweets sent every minute...That pace is only accelerating with the growth of the...
We think we are rational creatures, but we behave irrationally all the time. Interestingly, we are consistent in our irrationality. This is the strange and bizarre world of Behavioral Economics and can provide a facinating blueprint to the human condition.
Customer experience can make you - or break you. Crafting a memorable customer experience can mean going above and beyond in your attention to detail and care for customers - but it's a craft that pays off. Dive into this...
Getting started - as a startup, small business, or entrepreneur - is tough. The startup boom has created such a tsunami of information around developing a successful startup that it's difficult to separate a signal from all the noise. This...
Learn some fundamental B2B marketing strategies to help your company get ahead in this digital marketplace. Content marketing, lead capturing, and funnel optimization are all covered in this path.
Influencer marketing is probably the most utilized yet least understood social media marketing tactic. Learn all about the subject, including the data behind its ROI, advice on how to create an influencer marketing strategy, how to find the best influencers...
Nothing has changed the practice of marketing more dramatically than the rise of social media. More than simply another advertising or public relations channel, social media requires a fundamental shift in the way we approach business. As an advertising creative...
A curated list of resources referenced during my guest lecture "Startup Marketing" part of the Growth Marketer program (2018) at the Berghs School of Communication in Stockholm. This list can be a good starting point for startup founders, junior marketers,...
I’ve curated this list of selections because their subject matter either irreversibly changed the way I see the world or articulates the lens by which I now see the world. I hope this is as helpful for you as it...
What gets new startups noticed? Going Viral!? Ok, sure - for the few lucky enough to hit the viral jackpot. For most new businesses, cutting through the noise of a saturated market and a plethora of distractive content means putting...
There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down — we’re still talking trillions in global online sales each year....
Ever wondered why some things catch on and become popular while others falter? Do you want to know how to generate more word of mouth for a product or initiative you’re working on? Based on the international bestseller, Contagious: Why...
The barrier to entry for ecommerce is so low right now, but the barrier to succeed is much higher, and growing every day. You can’t just come up with a product in your bed, make it the next day, and...
Social media has drastically changed the way companies interact with current and potential customers. This path will help you capitalize on these interactions to support your marketing efforts, achieve specific organizational goals, and measure your effectiveness. Topics covered include building...
Experiential marketing, sometimes called "engagement marketing", "event marketing", "on-ground marketing", "live marketing", or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience....
Sales expert Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." Cold-calling can cause anxiety for some but others see...
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