The engine of every company is customer acquisition. Customers translate into revenue which fuels job creation, investment and shareholder value. Without customers there is no business. While everyone in an organization has a role in driving business,...
Having an effective brand can be the difference between being seen as a low-cost interchangeable commodity or a valuable partner who solves problems and is deemed worthy of loyalty. An effective brand allows you to clearly define who you are...
This learning path explains why customer context is so important. You should be familiar with why your customers engage with your products and services to better meet their needs.
I remember my first day as a community manager. It was the summer of 2009, and I had just graduated from SUNY Geneseo. About four weeks earlier the founders at a new startup called Scribnia had offered me a job...
This learning path breaks down how to efficiently and effectively prep merchandise for purchase or rental with a simple three-step process.
Good education is about engaging your audience, providing multiple pathways about learning more, and giving people options for expressing what they’ve learned. Good marketing builds upon the same foundation. Marketers are still tasked with engaging...
A brand evangelist is far more than just a satisfied customer. They are tireless promoters of your business who make advocating for your brand a way of life.
The podcast on the business of luxury
This path will give you all the tools you need to get your work to show up on Google.
When it comes to entering the world of digital media, the first thing you should know is how to get your work seen. With the use of search engine optimization, not only will you be able to create your content,...
Now it's time to get into the business side of the digital media field. Marketing is a major part of creating content, so here are some basics you should know before jumping in. In this section, we will discuss key...
After all of the research and market analysis, your organization decides to enter a new market. You know exactly what this means. You're up to bat. As a key member of the sales team, you have to now prepare to...
Making the transition from Sales Rep to Sales Manager can be difficult. There’s a lot of new skills to learn and new relationships to forge. One critical element of your new job will be to manage training and give performance...
Trade association meetings, trade shows, and conferences are all (still) worthwhile endeavors for your organization, particularly the sales teams. Essentially, anywhere your brand can be seen by prospective clients with a clear ROI, it is worth it. Your organization can...
How to learn and tell the stories of your company and customers
Sales Engineer (SE), Sales Architect (SA), Solution Engineer (SE), Solution Consultant (SC), Technical Account Manager (TAM), Pre-Sales Consultant (PSC)...no matter what you call your role, one area should remain top of mind: Collaborating. Good collaboration with the sales team, product...
Whether you are a looking to sell or to buy a product or service, knowing how to effectively negotiate terms and conditions before entering into a business agreement is a crucial skill for success. Mastering this step in the dealmaking...
As a sales engineer, you are responsible for assisting with the support and sale of your company's products. You break down the tech industry-specific lingo so your customer can clearly understand what your company offers and how it can meet...
You're already managing several moving parts as a Sales rep, why add more to your plate? The answer is simple; because you have to stay ahead of the curve at all times. One of the most efficient ways to do...
Yes. Yes you should. What changes? 1. Be empathetic. 2. Get to the point. Small talk right now from strangers adds no value. 3. Keep it short, end with a question. 4. Have the right mindset. If you don't sell,...
"Knowledge is Power" is a well-known maxim that's been attributed to many scholars; but no matter the origin, the maxim holds true. Sales is a knowledge game - from products and company, to your customers and competition. The more you...
As a Sales Representative, you want what to provide products that meet your customers' needs. How do you make this happen? When you determine customer needs do not match with the product, what do you do? In this path, you...
Contacting customers can be scary. You’re staring at a list of who you need to call and a million thoughts are flooding your head. What if the conversation is awkward? What if they say no? What if I don’t make...
Since the early 60's, psychologists have studied the behavior patterns of how individuals make purchase decisions. Although we are in another millennium and a few decades away from the 60's, that research is still accurate in understanding and predicting buyer...
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