This activity book includes questions and activities to help you organize your thoughts and insights to build a plan that will create more emotionally engaging customer experiences. In each of the 5 steps, you'll complete activities that will guide you to understand who your customers are, how they view the problem your product solves, how they understand your solution will help them, how you compare with your competitors from their perspective, how your company helps customers today, and how your customers are responding emotionally to that help.

Additionally, you will discover how you can build a customer community by understanding them better.

In the end, you should be able to have better conversations with your customers to build a relationship and ultimately, increase your company's revenue.