Identify characteristics of your customer. As always, know who your customer is.

Like any process that involves customers, be sure you research them and get to know who they are. Your customer may include more than the person who purchases.

Conversations can provide a lot of information. And with customer digital footprints available today in metrics, we may want to redefine what a conversation is beyond verbal or written communication. Discover how to change your perspective and do this as well.