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  • Trust is the Soul of Sales

    My professional inspiration stems from a collection of my personal experiences and journey. I have learned that flexibility is key, the power of a belief system and how knowing my value changes the way I enter any sales arena. This...

    Curated by Elinor Stutz
  • A Sales Guide to the Galaxy (Just the Basics)

    Essentially, everything you do on a daily basis involves sales. Whether you are selling an idea, a product, or a service (or being sold to), you are constantly engaged in the process of capturing an audience's attention, presenting some level...

    Curated by Laetitia Samuel
  • The Best Salespeople Are Magnetic (& Know The Rules)

    Magnetism is an invisible force that keeps things connected. This is a very basic definition of the word, but quite applicable when discussing the rules of Sales. Typically people are drawn to people for reasons they can't clearly explain. Whatever...

    Curated by Alysia Dumas
  • Selling 101: A Basic Introduction

    Sooner or later, everyone finds themselves selling something. Contrary to popular opinion, the best sales people don’t all have their own style of selling. There is a process, and a series of practices that everyone can learn in order to...

    Curated by Dave Kahle
  • How to Create Content for Humans and Algorithms

    The amount of content we produce every day is truly mind-boggling. There are more than 3 million blog posts created each day and half a million tweets sent every minute...That pace is only accelerating with the growth of the...

    Curated by Erwan Derlyn
  • The Hidden Psychology Of How We Behave

    We think we are rational creatures, but we behave irrationally all the time. Interestingly, we are consistent in our irrationality. This is the strange and bizarre world of Behavioral Economics and can provide a facinating blueprint to the human condition.

    Curated by Jono Bacon
  • Crafting a Customer Experience

    Customer experience can make you - or break you. Crafting a memorable customer experience can mean going above and beyond in your attention to detail and care for customers - but it's a craft that pays off. Dive into this...

    Curated by Joe Martin
  • Startups, Growth Hacking, & Digital Marketing

    Getting started - as a startup, small business, or entrepreneur - is tough. The startup boom has created such a tsunami of information around developing a successful startup that it's difficult to separate a signal from all the noise. This...

    Curated by Jonathan Aufray
  • The Basics of B2B Marketing Strategy

    Learn some fundamental B2B marketing strategies to help your company get ahead in this digital marketplace. Content marketing, lead capturing, and funnel optimization are all covered in this path.

    Curated by Ben Jacobson
  • Social Media Strategy in the Consumer Revolution

    Nothing has changed the practice of marketing more dramatically than the rise of social media. More than simply another advertising or public relations channel, social media requires a fundamental shift in the way we approach business. As an advertising creative...

  • Startup Marketing

    A curated list of resources referenced during my guest lecture "Startup Marketing" part of the Growth Marketer program (2018) at the Berghs School of Communication in Stockholm. This list can be a good starting point for startup founders, junior marketers,...

    Curated by Erwan Derlyn
  • Digital Marketing in the Modern Age

    I’ve curated this list of selections because their subject matter either irreversibly changed the way I see the world or articulates the lens by which I now see the world. I hope this is as helpful for you as it...

    Curated by Marcus Collins
  • Start, Market, & Grow Your Business!

    Through his decades of experience in business, David Meltzer serves as a valuable source of insight and wisdom to the world of entrepreneurship. Use this path as a tool to gain further understanding on how to successfully start, pitch, market,...

    Curated by David Meltzer
  • How to Make Anything Catch On

    Ever wondered why some things catch on and become popular while others falter? Do you want to know how to generate more word of mouth for a product or initiative you’re working on? Based on the international bestseller, Contagious: Why...

    Curated by Jonah Berger
  • Introduction to Social Media Marketing

    Social media has drastically changed the way companies interact with current and potential customers. This path will help you capitalize on these interactions to support your marketing efforts, achieve specific organizational goals, and measure your effectiveness. Topics covered include building...

    Curated by Tiffany Calandra
  • Experiential Marketing: Making an Impact at a Trade Show

    Experiential marketing, sometimes called "engagement marketing", "event marketing", "on-ground marketing", "live marketing", or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience....

  • Sales Skills Focus: Cold-Calling

    Sales expert Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." Cold-calling can cause anxiety for some but others see...

    Curated by Philip Gutierrez
  • Building Strong and Lasting Client Relationships

    This path will help the learner implement practices and strategies to manage and maintain business relationships with customers, clients, partners, and prospects. At the end of the path, learners will be able to identify communication techniques to enhance customer relationships,...

    Curated by Anusha Whittaker