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Jonah Berger

Jonah Berger

Dr. Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on new product adoption, consumer behavior, word of mouth, and how products, ideas, and behaviors catch on. Berger is the internationally bestselling author of multiple books including "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior."

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