Mary Brodie

mfbrodie (@mfbrodie) | Twitter

Emotional Engagement: The Magic Ingredient In Any Customer Experience

• Path
• Duration 5.5h
• Rating5.0
• Beginner

Listening with Empathy to Connect with Customers

Article: It All Comes Down to Feelings

B2C and B2B audiences have more in common than you think

Article: The Continuum from Pity to Compassion

We're all a little like Deadpool in some way. That's why we like him (and why that franchise is so lucrative!)

From User Experience To Customer Experience | UX Magazine

"No one ever got fired for buying from IBM." How emotions drive our purchase decisions.

Knowledge has a date stamp. How does evergreen content fit into recording history?

Dream Big: Customer Experience (CX) Strategies for User Experiences (UX)

• Path
• Rating5.0
• Beginner

Oh no! Your contempt is showing!

Your business may win markets, but does it win customers? Customers are won through their hearts.

The Case to Replace Intranets with Bots

Good UX Isn't Enough: Why Good CX Is Important, Too | UserTesting Blog

Article: How Emotions Guide Our Lives

The rough cut: Intro - How to create memorable experiences

• Duration 2m

UI / UX / CX / Usability; the difference and why it matters.

Article: The Dos and Don'ts of Collaboration

The Mobile Revolution: Reconstructing Familiar Interactions | UX Magazine

Gearmark | Home

https://gearmark.blogs.com/ux_and_agile/2014/10/you-cant-make-a-customer-buy.htmlhttps://gearmark.blogs.com/ux_and_agile/2014/10/you-cant-make-a-customer-buy.html

What is Customer Experience? UX Meets CX | Forge and Smith

A brief history of customer experience (CX)

• Duration 1m

What Customer Experience Really Means

• Duration 2m

Emotional engagement: The magic ingredient in any customer experience

• Duration 56m