After all of the research and market analysis, your organization decides to enter a new market. You know exactly what this means.
You're up to bat. As a key member of the sales team, you have to now prepare to sell the product in a new market. You understand your role as a voice for your org and you are ready to execute the vision --- but where should you begin?
This article by Cara Hogan,4 Steps to Break In and Sell to New Markets , details four key steps you need to build a sales strategy to attract new customers: Listen & Learn, Build Your Reputation, Back to Sales Basics, and Identify Your Ideal Client.
The resources below are brief articles and posts to help you organize your efforts and create your approach to pitch your product.