After all of the research and market analysis, your organization decides to enter a new market. You know exactly what this means.
You're up to bat. As a key member of the sales team, you have to now prepare to sell the product in a new market. You understand your role as a voice for your org and you are ready to execute the vision --- but where should you begin?
This article by Cara Hogan, 4 Steps to Break In and Sell to New Markets, details four key steps you need to build a sales strategy to attract new customers. The four steps, highlighted in the path below, explain the importance of listening to the needs of your clients (Listen & Learn); Ways to become a known player in a new market (Build Your Reputation); How to answer your client's age-old question, "What's in it for me?' (Back to Sales Basics); and How to create a persona for who you will market to in this new space (Identify Your Ideal Client).
This learning path will assist you in identifying the skills needed to access new markets. In addition, you will understand why defining your ideal client within your new market is a critical component of presenting your product and completing the sale.
The resources below include brief articles and posts to help you organize your efforts and create your approach to pitch your product.