OK, so you love your product. You have been around this market for a while, and--quite honestly--you have never seen a product so useful, so inexpensive, so long-lived and so visually attractive. So what?
This article continues the age-old debate between sales professionals about whether to lead the conversation with clients focusing on benefits or features. The article also highlights why it's important to consider which market you are focused on since they all have varying needs, requirements, and areas of interest.