Prepare yourself for the world's most obvious statement. Are you ready? Here it is: Every company needs to make money to stay in business. Alright, now that we've gotten that out of the way, it's time to ask the logical follow-up question: Whose responsibility is it to convince prospects to hand over their hard-earned cash in exchange for your goods or services (or both)?

This article is for the sales professional really looking to differentiate themselves and create dynamic relationships with their new and existing clients. The 5 marketing tactics offered here are actually borrowed from marketing and include: stalk before you talk, listen like a boss, sell yourself, don't be annoying, sales don't end after sales. Although hese tactics are basic in nature, they can make the difference in one on one communication with any audience.