If you're working in the digital industry, the chances are you've come across the term S marketing (otherwise known as sales and marketing). These two teams traditionally operate as separate entities in an organization. However, the modern market is changing in such a way that the time has come for these two departments to unite, align, and streamline their processes.

This article explains how the Smarketing team creates the structure and funnel for sales professionals to operate within. The synergy between Marketing & Sales departments lay the groundwork for sales professionals to have more meaningful conversations with clients that lead to increased sales, especially in new markets.