Whether you're in the steel industry, fashion or IT, selling is integral to your company's success. A good sales team, though, does more than just sell a product. Sales roles are customer-facing and interact with prospective customers, too.

This article highlights five things sales professionals are selling in addition to the product. Sales professionals are ambassadors for their organizations and are tasked with leveraging the reputation of the company to create authentic relationships with clients and make the sale. The 5 elements to assist with this are: Telling the story of your brand, conveying the culture of your organization, presenting and highlighting your team, explaining your processes and services, and being honest with your clients about your offerings.