The Basics of B2B Marketing Strategy
Learn some fundamental B2B marketing strategies to help your company get ahead in this digital marketplace. Content marketing, lead capturing, and funnel optimization are all covered in this path.
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Crafting Your Email Management System
You are, once again, trying a new productivity method. You cycle between The Pomodoro Technique, writing effective to-do lists, Stephen Covey's methods, Kanban, Zen to Done, Getting Things Done and countless others! You are determined to find a...
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Strategies for Delegating Better and Getting More Done
Being a good leader involves delegating tasks to employees. This can be difficult to do for many people, but there are tricks to make it easier and more effective. This path will help you understand the delegation process, techniques to...
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Flip the Script: Managing Customer Grievances
Customer service representatives (and departments) are the backbone of any successful organization. They ensure both the customer(s) and your products/services are able to work together seamlessly. But what happens when the process is not so seamless?...
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The Importance of Resilience
What does it mean to be resilient? We have all heard the word before. Often times it's about kids - they are so resilient. Right? After we grow up, do we stop being resilient? I think we probably do but...
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Mathematical Analysis in Business
The class is a hands-on mathematical problem solving class, using business applications, working with data in the spreadsheet program Microsoft Excel. Each module features exercises alongside a downloadable data set for hands-on application. Students...
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Define and Build Your Skills
We each bring a unique skill set to the workplace; the challenge is defining those skills and determining how to apply them creatively. This path will share some tips and resources to maximize your skills for today’s workplace. This content...
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Evidence-Based Management
This path will introduce you to the basic principles of Evidence-Based Management, a revolutionary approach that is changing how we manage organizations, teams and people at work. For many years we have based our decisions on intuition and advice from...
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Steps to Creating a Customer-Centric Culture
Customer service is not a department. It’s a philosophy to be embraced by every member of an organization, from the CEO to the most recently hired. The reason an organization can deliver good or bad customer service comes down to...
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Escalating Customer Grievances
Don't you hate it when you have a complaint and the customer service agent you are speaking to won't escalate it? Or when they do refer your complaint to a manager and no one follows back up with you? Both...
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Not Everyone Can Be Creative... Or Can They?
We all have a burning desire to create. It's in our DNA - Whether it's to create art, or to craft a billion dollar business idea, there's not a single person in the world who wants to be perceived as...
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Diversify: Overcome Unconscious Bias
We all have prejudices we're not aware of; the key is to acknowledge their existence and make decisions in spite of those biases. In this path, Dr. Stefanie K. Johnson helps us understand what unconscious bias is and strategies we...
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Promoting Diversity and Inclusivity in Tech
Fostering an inclusive, diverse culture is critical for any organization, but in tech, it presents an especially pervasive problem. Why is diversity and inclusion (or D&I) so important? For starters, research has shown that more diverse...
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Sales in Times of Uncertainty
As a Sales Leader, you are responsible for generating the revenue to keep your organization running. That includes adjusting your strategy to meet the market, no matter how much uncertainty is on the horizon. Guessing about what you and your...
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Political Campaign Skills
You're working on a campaign and now you need the skills to do the best work you can. In this path you'll learn some of the basic skills you'll need to work on a campaign such as how to write...
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Passion Lead Success
When developing a career plan, setting goals is a common success tool. Typically these goals are based on financial gain, but what if each professional goal spoke instead to your personal passions. Too often we have to decide between being...
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Building a Strong Work Ethic
Developing a strong work ethic is essential to career success. Your boss, colleagues, and clients expect the best from you! It's important to always bring your "A game" to the workplace, and these resources will help you be the best...
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The Future of Soft Skills in a Digital Age
The future of work is still human, at least for the next 10 or so years. How do you safeguard yourself and your most important method of survival? You develop your very human soft skills! Those skills we tucked in...
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How to Organize + Prioritize Your Life
Organization filters through every aspect of your life—in your home life, your relationships, your social life, and in your career life. Everyone is guilty of a little procrastination and laziness from time-to-time. Even Beyoncé needs a little...
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Smuggling Your Resume Past the Army of Bots
TS (applicant tracking system) software makes it easier for companies to filter and vet resumes so HR can spend more time hiring and training top talent. Due to this, you need to make sure your resume can get through.
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Customer Experience Journey Mapping
In today's highly-competitive business landscape, your customer experience strategy must be laser-focused on the things that matter most to your customers. Customer journey mapping is one of the master keys to that kingdom. When approached from th...
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Maximizing the Benefits of Online Learning
Whether you are a professional attending a virtual conference, a student transitioning to online learning or simply a person wanting to master something new with this newly discovered “free time”, chances are you are spending a lot more time in...
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A How- To Guide for Effortless Team Goal Setting
Whether you’re managing a team of 100 or a team of 1, you want to be an effective leader and coach, one that can both motivate, influence, and inspire the people you work with. A critical component to leading a...
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Proactive Service Management
To the untrained eye, an upset customer seems like a problem for business. Actually, this customer is offering you a gift to improve your practices and further delight your customers.
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