This learning path will guide you through the process of engaging a SME, preparing for the interview, actively listening to their questions and responses, and providing feedback throughout the process and at the end of the project.
When developing curricula and instructional materials, the most important guideline to keep in mind is “everything must be aligned with the learning goals.” Plan backwards.
Trainers should deliver content that has a clear message, is impactful and actionable, and most of all, is useful and relevant to your learners. Also, you have to consider all of your tools and methods to engage your audience.
Essentially, everything you do on a daily basis involves sales. Whether you are selling an idea, a product, or a service (or being sold to), you are constantly engaged in the process of capturing an audience's attention, presenting some level...
This path will help the learner implement practices and strategies to manage and maintain business relationships with customers, clients, partners, and prospects. At the end of the path, learners will be able to identify communication techniques to...
Customer experience can make you - or break you. Crafting a memorable customer experience can mean going above and beyond in your attention to detail and care for customers - but it's a craft that pays off. Dive into this...
What gets new startups noticed? Going Viral!? Ok, sure - for the few lucky enough to hit the viral jackpot. For most new businesses, cutting through the noise of a saturated market and a plethora of distractive content means putting...
I’ve curated this list of selections because their subject matter either irreversibly changed the way I see the world or articulates the lens by which I now see the world. I hope this is as helpful for you as it...
Experiential marketing, sometimes called "engagement marketing", "event marketing", "on-ground marketing", "live marketing", or "participation marketing," is a marketing strategy that directly engages c...
There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down — we’re still talking trillions in global online sales each...
The amount of content we produce every day is truly mind-boggling. There are more than 3 million blog posts created each day and half a million tweets sent every minute...That pace is only accelerating with the growth of the Internet....
Effective feedback is crucial for improving communication, enabling educators to reach their full potential, and ultimately for better instruction. Feedback, however, is sometimes difficult to define and is often confused with advice or praise. Wh...
Ever wondered why some things catch on and become popular while others falter? Do you want to know how to generate more word of mouth for a product or initiative you’re working on? Based on the international bestseller, Contagious: Why...
Sooner or later, everyone finds themselves selling something. Contrary to popular opinion, the best sales people don’t all have their own style of selling. There is a process, and a series of practices that everyone can learn in order to...
Nothing has changed the practice of marketing more dramatically than the rise of social media. More than simply another advertising or public relations channel, social media requires a fundamental shift in the way we approach business. As an...
A curated list of resources referenced during my guest lecture "Startup Marketing" part of the Growth Marketer program (2018) at the Berghs School of Communication in Stockholm. This list can be a good starting point for startup founders, ...
Getting started - as a startup, small business, or entrepreneur - is tough. The startup boom has created such a tsunami of information around developing a successful startup that it's difficult to separate a signal from all the noise. This...
We think we are rational creatures, but we behave irrationally all the time. Interestingly, we are consistent in our irrationality. This is the strange and bizarre world of Behavioral Economics and can provide a facinating blueprint to the human...
My professional inspiration stems from a collection of my personal experiences and journey. I have learned that flexibility is key, the power of a belief system and how knowing my value changes the way I enter any sales arena. This...
Influencer marketing is probably the most utilized yet least understood social media marketing tactic. Learn all about the subject, including the data behind its ROI, advice on how to create an influencer marketing strategy, how to find the best...
You are the one they come to when they need to close a deal, make a hard sell or cultivate a sales mentality amongst their team. You have the "It" factor. You know how to intuit the 'No' and create...
Design Thinking is a design methodology that provides a solutions-based approach to solving problems. This path will introduce you to the concept of design thinking, the stages in the design thinking process, and ways to implement design thinking at work.
During this training, we will review how to build professional relationships with Subject Matter Experts (SMEs), the true meaning of Best Practices, the value of alignment, and what active and accessible learning means. You will review select articles covering a...
I am currently a rising sophomore in college so I am fresh out of my freshman year. Here are the skills I either had or definitely could've used during my freshman year.
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