You're already managing several moving parts as a Sales rep, why add more to your plate? The answer is simple; because you have to stay ahead of the curve at all times. One of the most efficient ways to do this is by studying documentation, new and old. Whether it is in the form of product literature, case studies, or your organization's knowledge base articles, your job dictates your constant growth and development.
This learning path explains how documentation has become a sales tool in and of itself. The resources used to train sales professionals used to be internal--now most product literature is also external, consumed by your clients and other stakeholders. This change also changes the way sales reps work with the client. Since everyone is now an expert, your documentation can be used to deepen the connection and relationship and can even be leveraged to increase your sales efforts and land more sales.