Your prospects are smarter than ever. Are you? The need for a strong sales team has surpassed the need for a good marketing team, says Y Combinator co-founder Jessica Livingston. With 2016's startup reset, that's on track to become even more true.
What's the smartest way to boost your selling power and sales IQ? Kick-Ass documentation! At least this article believes so. Documentation helps you create a competitive advantage over others in your industry and fosters collaboration and innovation within the process.