Brand engagement creates the potential for your customers to interact with your organization's offerings in authentic ways. One activity below explains how Excited and engaged customers bring in 23 percent more profits. However, with advancing technology and decreasing face-to-face encounters, companies are having to find new ways to get customers excited.

Excitement is an emotion that fosters engagement. Positive experiences lead to increasing connections. Sports fans, for example, are so engaged they frequently describe their beloved team as part of their personality. This is the ultimate brand engagement.