Magnetism is an invisible force that keeps things connected. This is a very basic definition of the word, but quite applicable when discussing the rules of Sales. Typically people are drawn to people for reasons they can't clearly explain. Whatever this 'IT' factor is, we know it works! In this learning path I will share some of what I have learned in over 20 years of sales through trials and successes. Most of my success can be attributed to the emotional connection with my clients, managing 'the conversation', completing the 8 steps of a successful sales call and seeing potential in their objections. You will be able to close many deals once you employ the rules and truly connect with clients from all walks of life.