A study of almost a billion web pages by Ahrefs found that only 9% of pages received any traffic from Google. The Internet is a gigantic library — globally available but where only a minority of the content gets any attention.
If you think there is already too much content online and that competition is too fierce, wait for the other half of the world to get online...The best time to get started with digital content was 20 years ago. The second best is now!
Google isn't only the most dominant search engine in the world – it's also the second and third with Google Images and YouTube. Your content strategy needs to move beyond optimizing written words only.
Optimizing your copy for search engines is all about empathy. You need to have empathy for what people are searching for but also for how easily search engines will index your content and display it on their results. The listed tools below will help you with just that.
Google Images has more than 4X YouTube’s traffic volume. And yes, YouTube is huge! Here are some tips from Google to optimize your Images for search.
There was a time not too long ago when the idea of watching online videos on a mobile device was laughable. Mobile internet speeds were too slow, videos ate up too much data, and screen sizes weren’t optimised for video viewing. Now, however, with faster connection speeds, better support for video from mobile apps and websites, and smartphone screens that are built for multimedia, mobile video consumption has taken off! Well-optimized video content for search is a huge opportunity for marketers. Here is how you can optimize your videos for search.
Most of the content created online is now social. But how does your content look when it spreads? And how do you tag it to maximize its lifespan?
Do you know who might amplify your content? If not, you shouldn't create this content in the first place.
In the Google app, 20% of searches are now by voice and the other giants are also placing big bets on voice with personal assistants like Siri, and Alexa. Most voice queries are question oriented or local based. Optimizing your content for these two is a great start. If Voice is the next frontier, better be prepared!
Google App Voice Searches
AnswerThePublic: that free visual keyword research & content ideas tool
Finally, an easy, quick way to transcribe audio, for free
Localized Results for Keyword Research
A reintroduction to Google's featured snippets
Google My Business - Get Your Free Business Profile Stand Out on Google