How does your product or service benefit the customer? In order to know this answer, you have to ask the right question. Often times we, as business professionals, assume we know the answers. Crazy as it sounds, research shows that the trick is actually asking the right questions and the real answers inevitably follow. It's not so much about getting the right answers as it is about receiving the necessary information to make needed improvements or changes. The end goal typically involves creating a culture where you can be more responsive to your clients.

If you have been trying to find ways to meet the needs of your customers to increase growth, revenue or customer engagement, this learning path is for you.