If you have been trying to find ways to meet the needs of your customers to increase growth, revenue or customer engagement, this learning path is for you.
What's the main benefit of this product for you? That is one of the questions one of the company's below learned to ask to begin receiving more meaningful data. The truth is, you need insight and you need it quickly in order to be responsive to a quickly changing market. Conducting customer research opens the door for your organization to provide precisely the kind of product your customer's want.
The way you listen to your clients speaks volumes. Are you passively listening to their feedback so you can check it off your list? Are you defensively listening to their feedback so you can respond about how 'right' your company is? Or, are you actively listening to your clients in order to make the needed improvements they desire to assist in a more robust customer experience? Hopefully, the latter.
The way you ask a question has a lot to do with the types of responses you receive. Knowing how to design your questions for results is key. The activities below will assist you in creating questions that uncover your customer's core needs.