A great customer experience drives every interaction an individual has with your brand. Product development, customer support, retail marketing - every department in your organization needs to be aligned to deliver an exceptional experience that turns buyers into fans. Experts predict that by 2020, customer experience will over take price and product as the key brand differentiator.
So what does this have to do with UX? Steve Jobs said it best: "You've got to start with the customer experience and work backwards to the technology." Understanding your customer is crucial to delivering a product that they love. Curator Mary Brodie has spent more than 15 years working at the intersection of CX and UX and is here to help you understand the "experience first" approach.