Ever wondered why some things catch on and become popular while others falter? Do you want to know how to generate more word of mouth for a product or initiative you’re working on? Based on the international bestseller, Contagious: Why Things Catch On, these resources reveal the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, these resources explain why, and show how to leverage these ideas to craft contagious content.