Persuasion is the process of changing a person’s attitude or behavior by using words to convey a combination of reasoning, logic, feelings or information. Knowing how to effectively get people to see things your way is the gentle art of persuasion. Let’s learn more…
Most of us feel inclined to try to always win the arguments that we engage in. Most times, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as the valid one, not simply the right one.
No matter your age, background, or experience, effective communication is a skill you can learn. It is imperative in a leadership role that you communicate effectively in the workplace. If you really want to make the most of your career and continually strive to improve your relationships with others you must stay on top on your communicating game! The following section will teach you how communication and persuasion are connected and why they’re both very important.
In business your success can be dependent upon changing other people's minds or opinions so that they agree with your own. But why is it so hard to convince others to change their minds? In this section we cover specific techniques by which people change minds and are otherwise persuaded.