Sales expert Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." Cold-calling can cause anxiety for some but others see it as an opportunity to help (and create) new customers, and how you approach cold-calling can impact your success. These resources will help you understand some of the best practices in cold-calling new prospects; included in the path are tips for getting past gatekeepers, scripts for more effective cold calls, and ways to crush your next sales call.
Sales Skills Focus: Cold-Calling
Let's get started with the basics: what is cold-calling, and why is it important for almost every industry? Cold-calling is one of the basic tools in a salesperson's toolkit, and mastering the cold-call is essential for success. Learn more about this basic skill with these resources.
The Art of Prospecting for Customers - Edward Lowe Foundation
Cold Calling Tips and Million Dollar Sales Prospecting Secrets
Cold Calling Techniques : 3 Steps to the perfect cold call
16 Sales Prospecting Tips to Crush Your Next Call
Perfect Your Cold Calls With These Phone Sales Tips
It's important not to stutter through your cold call (or any call, really). By having a script available, you can eliminate that moment of panic when someone actually answers the phone. These resources will help you decide what to say during the cold-calling process.
Cold-calling, and sales in general, is about more than just making a sale -- it's about developing relationships with people. These resources will help you make friends and influence people (especially those ever-important gatekeepers).
It can be nerve-wracking to cold-call people all day. Get past those negative feelings with these resources, which will help you feel more comfortable with this generally uncomfortable process.