Sales expert Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." Cold-calling can cause anxiety for some but others see it as an opportunity to help (and create) new customers, and how you approach cold-calling can impact your success. These resources will help you understand some of the best practices in cold-calling new prospects; included in the path are tips for getting past gatekeepers, scripts for more effective cold calls, and ways to crush your next sales call.