Let's get started with the basics: what is cold-calling, and why is it important for almost every industry? Cold-calling is one of the basic tools in a salesperson's toolkit, and mastering the cold-call is essential for success. Learn more about this basic skill with these resources.
It's important not to stutter through your cold call (or any call, really). By having a script available, you can eliminate that moment of panic when someone actually answers the phone. These resources will help you decide what to say during the cold-calling process.
Cold-calling, and sales in general, is about more than just making a sale -- it's about developing relationships with people. These resources will help you make friends and influence people (especially those ever-important gatekeepers).
It can be nerve-wracking to cold-call people all day. Get past those negative feelings with these resources, which will help you feel more comfortable with this generally uncomfortable process.