"Knowledge is Power" is a well-known maxim that's been attributed to many scholars; but no matter the origin, the maxim holds true. Sales is a knowledge game - from products and company, to your customers and competition. The more you know, the better you're equipped to help you - and your customers - succeed.
This path is set up to help you explore the power of product knowledge in sales, and help you discover the value you - and your products - offer customers. It also provides information on identifying your target audience and their needs, and follows up on the importance of getting to know your competition.