If there's one thing that's a constant in sales, it's change. Every year, sales professionals are faced with new challenges, changing trends, and a dynamic industry landscape. One way to keep on top of your game is by leveraging what other industry experts have already discovered, tried, and learned from.
A lot of times customers will tell you what they want to be built. They are (usually) not designers and don’t know enough about your product or service to design a proper solution. Keep in mind, the Champion working with your Sales Rep isn’t technical either. Support them too. Be consultative and ask questions about the desired outcome and not the specific design. Be the trusted consult.