There are four principles of graphic design and creating visual hierarchy. The first principle is contrast. By having elements in stark contrast from each other, you can lead the viewer to digest the most important information first. The second principle is repetition. Repeating elements creates a cohesive design and helps the reader categorize content. The next principle is alignment. Alignment refers to left, center or right alignment. Proper alignment creates an organized and well-designed graphic. The last principle is proximity, which is the concept that the elements closest to each other go together. You don't want your elements to be too crowded. So, always remember that when it comes to design, everything is always intentional!
Branding provides direction, purpose and meaning. It is central to a brand's strategic vision. Having a strong brand means that it affects your choices in design, the user experience, marketing, and all the components of the company. Branding sets guidelines and consistency. It also separates your company from the competition.