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The behaviors we model in initial meetings are very telling about how we will serve clients after the sale finalizes. Following up as requested, being punctual for meetings, and demonstrating a deep desire to improve the problematic situation of the client are all elements for developing trust.

It is the authentic care and concern for the client that builds trust. Consistency in serving all people well leads to a returning and referring clientele. Remaining in business depends upon client loyalty.

Here are some tips to help you earn a top star rating after a complaint:

• On the day final action is complete, confirm everything is as it should be

• Do a status check one-week later

• Check-in one month afterward to ask for the level of satisfaction

Earn your top star rating!