Good education is about engaging your audience, providing multiple pathways about learning more, and giving people options for expressing what they’ve learned. Good marketing builds upon the same foundation. Marketers are still tasked with engaging their audience, providing different kinds of content to help people make good decisions, and offering options for consumers to express their knowledge through purchases or feedback. This path will help you educate both yourself and your potential customers when creating your marketing programs.
Content marketing has gained an enormous amount of traction over the past decade. There is a reason for this - consumers have all of the power, are skeptical of traditional marketing techniques, and want to make informed decisions. By educating your audience, and aligning your brand with their personal interests and goals, you are being helpful and providing value. This section will help you better understand customer education and engagement.
You can have the most wonderful brand story, well-designed logo, consistent image, and powerful consumer education on the planet, but if no one knows about it, what have you accomplished? Getting your content found is not an easy task in a world full of distractions. This section gives you some inspired resources to help you understand how to drive engagement and spread the love of your brand to catch the attention of your audience.
Creating a system for measuring the performance of your education and marketing programs provides necessary feedback to course correct for the future. This section will give you some tools to make sure you are effectively measuring your programs.