There has been a long-held myth in the business world that workplace culture is either too squishy or too complex to define and manage like other core business functions—and that is simply not true. In fact, culture is arguably one of the most important drivers of competitiveness, both in terms of strategic success and attracting and retaining the best talent, which means you need to know how to manage it and improve it, just like you do finances or operations.

In this Path, I’ll show you how to do that. It starts with understanding what culture is and identifying some of the basic levers at your disposal for intentionally shaping culture, regardless of your position inside the organization. Then we’ll dive into the area of culture management, where you will learn what systems need to be in place to make sure your culture stays on the right track. Third, we’ll take some of the mystery out of culture change by exploring how you can align culture with what makes you successful, including giving some case studies of organizations that made key process changes that resulted in meaningful improvements in culture.