Does your business need a make-over? Are you looking to create a new business model so you can get more out of your or your client’s company?
Innovating a business model is key for a profitable business and growth. Without a proper and sustainable business model, even the best product or technology innovations will not flourish.
Here we introduce concepts in the course How to Design a Successful Business Model from DelftX on edX.org. This course is part of the Business Model Innovation Professional Certificate program, where you can gain the skills and knowledge needed to start improving your business as you learn through real-life examples from fellow entrepreneurs, innovators and leading experts on business model innovation.
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Dr Haaker discusses: What a business model is; How a business model can increase the value of your company; and The four key components of a business model.
Time to learn your first business model tool of this course: The thinking hats tool. Learn how to separate thinking into six clear functions and roles. Each thinking role is identified with a colored symbolic "thinking hat". Watch the video below to learn more! We thank our friends at www.learningheroes.com for supplying this video to us.
Now that you've been introduced to the definition of business models, let's look at how you can design a new one to improve your business. How do you balance your business model? Then we'll discuss which tools help in the design process. Here's more from Dr. Haaker.
Now it's time to move on to the "who" and "what" compenents of business model innovation. Dr. Mark de Reuver will discuss designing a value proposition. What are the needs and wants of your customer? What pains do you relieve, or what gains are created? Not sure what this all means? It will make sense after the instruction video!
Do you have clarity on exactly who is buying your product or service? In this video, Prof Dr Harry Bouwman will tell you how you can get a deeper understanding of your customer. Segmenting your customers can be challenging, so we have developed tools to help you with this. Want to know which tool fits your company best? Watch the instruction video and find out!
Interested in going deeper with this subject or learning more about other topics like business model implementation and testing? Check out the Business Model Innovation Professional Certificate program page on edX.org. This program will benefit business owners, entrepreneurs, business consultants or business developers who seek better understanding of business models and the tools to develop them.