We all have a burning desire to create. It's in our DNA - Whether it's to create art, or to craft a billion dollar business idea, there's not a single person in the world who wants to be perceived as unoriginal. Wes believes that creativity comes when your mindset and life experiences align. You can't schedule a time to be creative and your best ideas will come when you least expect them as you live your life, so it's essential to allow your experiences to inspire your ideas. When your mind is primed to receive these ideas and capitalize on them, you will be on your way to mastering your creative process.