There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous.
Even if the trend begins to slow down — we’re still talking trillions in global online sales each year.
Businesses spend a lot of that revenue (and also, time) acquiring more customers. While acquisition is undoubtedly important; it costs up to 7x more to gain a new customer, than it does to retain a current one!
With that in mind, why don’t businesses simply work harder to convert and keep the customers they already have..?