Influencer marketing is probably the most utilized yet least understood social media marketing tactic. Learn all about the subject, including the data behind its ROI, advice on how to create an influencer marketing strategy, how to find the best influencers for your program, and some compelling case studies to inspire you to launch or improve your own influencer marketing program.
Get the lowdown on influencer marketing and the impact it can have on your business when done right.
Now that you know the what & why of influencer marketing - check out these resources focused on how to get started.
Influencer marketing is nothing without...the influencers. Learn how to identify and partner with influencers to build your business and brand.
Influencer marketing depends as much on the message as your influencers. Explore the importance of creating content that optimizes the effectiveness of your influencer marketing strategy.
What is affiliate marketing and how is it related to influencer marketing? Discover the power of affiliate marketing and how best implement it as a part of your strategy.
You've learned the what, why, and how of influencer marketing, and you're ready to go - but first take a look at how you can measure the effectiveness and return on investment (ROI) of influencer marketing.
Check out these examples to see influencer marketing in practice - and at work!
Get a sneak peak at what's predicted for influencer marketing by 2020.