Influencer marketing is probably the most utilized yet least understood social media marketing tactic. Learn all about the subject, including the data behind its ROI, advice on how to create an influencer marketing strategy, how to find the best influencers for your program, and some compelling case studies to inspire you to launch or improve your own influencer marketing program.

About the Curator

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.