What gets new startups noticed? Going Viral!? Ok, sure - for the few lucky enough to hit the viral jackpot. For most new businesses, cutting through the noise of a saturated market and a plethora of distractive content means putting in work to develop a strategy around how, when, and where to connect with your audience. Explore the why and how of Public Relations and Brand Strategy and discover how you can employ each to grow your business, connect with the right audience - and who knows - maybe even go viral (no promises).