Contents: Foreword Nancy Duarte xvii Acknowledgments xix Introduction 1 PART I WRITING RULES: HOW TO WRITE BETTER (AND HOW TO HATE WRITING LESS) 11 1 Everybody Writes 15 2 Writing Is a Habit, Not an Art 17 3 Shed High School Rules 20 4 Regard Publishing as a Privilege 23 5 Place the Most Important Words (and Ideas) at the Beginning of Each Sentence 25 6 Follow a Writing GPS 27 7 The More the Think, the Easier the Ink 33 8 Organize.