Who are you? What do you stand for? What do you bring to the table? These questions, and more, can all be answered by a carefully-crafted personal brand. Your personal brand is the unique combination of skills and experience that defines who you are to other people. This path will help you craft and maintain a brand that accurately reflects your strengths, values, and personality both online and in person.
Your online reputation matters more than ever. Learn why, and how your brand affects your career and company, with these resources.
Before you start to craft your personal brand, let's take a look at at what that actually means. Everyone has a different strategy and approach -- just like your brand, your strategy for developing that brand will be unique!
One of the hardest parts of developing your personal brand is writing about yourself. How do you write a bio? What about your elevator pitch? Do you need a personal brand statement? Learn some tips for making this process easier with these articles.
Don't blend in with everyone else -- showcase what makes you awesome. Learn how you can highlight your strengths in a way that doesn't put people off with these guides.
You're not done learning! In this section, you'll get three things: a quick guide to fixing your personal branding strategy; an in-depth workbook to developing your personal brand, complete with questions and activities; and finally, a lengthy guide to building your personal brand that provides examples, tips, and more.