In today's world, social media marketing is the key to creating a strong brand. To do soeveryone wants to create engaging and out-of-the box social media content for their brand. This path breaks down how to create your social media content strategy from ideation to measuring the ROI of your
First and foremost, know your audience! Become an expert on who is already following you. Twitter, Instagram, and Facebook have great analytics tools already built into their business accounts. Once you've gathered key insights and found common characteristics amongst your current followers, you can create a buyer persona. For example, after your research, you may have found that you have a core customer group of teen boys who live in big cities, like to skateboard, and and buy sneakers. Knowing this info will give you a clue on how to best reach your audience and their specific needs.
Now, it's time to put on your thinking cap and get your creative juices flowing. The most challenging part of creating a content strategy is content ideation or in other words: figuring out what kind of content should you create. Below, you'll find hacks to come up with ideas that are fun, engaging, and exciting for your audience.
After you've pinpointed your target audience and decided what types of content you'll be sharing, you need a system to plan and organize your posting schedule. The best way to do this is to create a social media calendar so you can plan your post weeks or months in advance. The activities below discuss the different methods for creating a calendar, the best times to post on different social media platforms, and how to organize your content.
After you've published your content, it's now time to study your audience again. How did they respond? Did some of your posts receive more engagement than others? Were you able to notice any trends? The activities below will help you to measure the performance of your current strategies and inform you on how to make tweaks where necessary.