We have several various tools at our disposal to collect, organize and utilize customer data to give you a better idea of what your specific customers want. When reviewing these items, keep in mind that you should be looking at the function of the tools instead of the product itself. That said, a good tool is still a good tool! My challenge to you is to take time to dive deeper into the various tools and services listed.

Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small organization or at a large company, you need good prospect research, and you may wonder where to begin and how to add useful details to that shadowy group known as 'potential customers.'