No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your company later, but for now, the primary question is: how do you get the most out of attending these types of industry events? This article provides details to maximize your ROI.