The author of this article makes a really important observation and that is "every time a student interacts with your Learning Management System, another piece of data is created and collected. Every login, button click, chat entry, assessment, and time stamp is tracked and recorded. Many Instructional Designers don't take full advantage of this data-but with learning analytics (LA), you can use that data in powerful ways to impact not only your course design, but much more." Designing effective instruction is not easy so you need all the help you can get. Learning analytics can provide you with the insights about your learners that you will need in order to design instruction that maximizes learning.