In 2019, every company needs a presence on social media platforms. As a business owner or marketer, you most likely understand this concept, but you’re having trouble navigating the details on how to make social media work for your business.

One of the main causes of a failed social strategy is prioritizing the wrong social media platforms. It’s an understandable mistake to make—social media is fickle, and staying on top of the new channels, trends, and current best practices (not to mention the dozens of niche social media platforms like Nextdoor and MeetUp) takes a lot of time and dedication.