Step 6: Read Some Great Books and Studies
There are some really good books out there on the topic of community but unfortunately not *that* many specifically focused on professional community building. You have the books that are more focused on community related subjects and general community or social theory. There are a few solid books on community strategy as well.
Here are some of our favorites:
The Culting of Brands by Douglas Atkin
Community: The Structure of Belonging by Peter Block
Tribes by Seth Godin
The Community Manager’s Playbook by Lauren Perkins
Turn the Ship Around!: A True Story of Turning Followers into Leaders by David Marquet
Buzzing Communities by Rich Millington
The Art of Community by Jono Bacon
The Wisdom of Crowds by James Surowiecki
The Death and Life of Great American Cities by Jane Jacobs
If you want to geek out on some community psychology, check out these theories:
Sense of Community Theory by McMillan and Chavis
Social Identity Theory by Henri Tajfel
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