Wouldn't it be perfect if your job postings always attracted the right fit? If the ideal candidate was the first to apply and your work was done after just one day of your ad being active? What if there was a way of writing your ad so that you could get closer and closer to attracting the right fit, quickly? Maybe there is.

Advertising for open positions requires more than simply writing an ad. The way the ad is written, designed, and where it is placed speaks to what kind of candidate you are looking for. Knowing who the 'right fit' is for your position guides how you attract them. If the right fit is someone who is very active on social media and has a strong digital presence, then you will look to advertise in those digital venues where they frequent, knowing you will catch their attention. Aligning the ad with the potential candidate ensures a stronger outcome in the long run.