Getting started - as a startup, small business, or entrepreneur - is tough. The startup boom has created such a tsunami of information around developing a successful startup that it's difficult to separate a signal from all the noise. This Path offers a 101-level introduction to startups, growth hacking , and digital marketing from an expert in the field.
![](https://cdn.exceedlms.com/uploads/resource_hero_pictures/targets/965392/w550/jonathan-aufray.jpg?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy85NjUzOTIvdzU1MC9qb25hdGhhbi1hdWZyYXkuanBnIiwiQ29uZGl0aW9uIjp7IkRhdGVMZXNzVGhhbiI6eyJBV1M6RXBvY2hUaW1lIjoxNzIyMDY5ODg3fX19XX0_&Signature=V7mu2iYwozmY~LxR5HLUO2x9wkwXjMqcBQjYcwzg1h9DGKpZr2NIn4oweAgyHZo8gXmudgh3kA8uqaqyRJ1UblUtLqYg2lgNqX-ALjnT23ljrYhpcvg0QRpoaZ8-7hDQkDo2jBhIiEn6j13lWyUNqerT-hVUXtoa01Pmp2w3h~3x0IuH4dfY3wvpSgSy9HIi~3Qcx2Jp0M24ZD6rkXITngD0GvquGg6XL7ubRr9LNHmhViXiai9sjI5Cr-4CY1yLwBRFjeID5TdYCsqqEUeuQUjkbHHYiGJGtyH~OB-hX4oO0mw5ofSFrntvF4WUKTrDzOrbXBkvc-d3Pgz8M0phQg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Startups, Growth Hacking, & Digital Marketing
There is a lot of misunderstanding about what a startup is or is not. It's important to clarify that as more and more people talk about startups without really knowing what it is.
There is a lot of misinformation out there about growth hacking. I want to make sure people understand what growth hacking actually is - a process rather than a bunch of cheap tactics.
-
Growth Hacking Definition: the Definitive one | Growth Hackers
-
Growth Hacker Job Description | Growth Hackers
-
Growth Hacking: Data and Product Driven Marketing - David Arnoux
-
66 Growth Hacking Tools You Need to Test! | Growth Hackers
-
33 Growth Hacking Examples to get Inspiration from | Growth Hackers
-
Sean Ellis talks about the 3 stages of Growth Hacking Success
-
4.1.7 Dave McClure - Startup Metrics for Pirates: AARRR! - I
-
Hacking growth. (Book, 2017) [WorldCat.org]
Digital Marketing is powerful thanks to its ability to connect directly with customers - on their terms, but even digital marketing needs a hook. Discover how to use digital marketing to attract, and delight, potential customers.
-
Inbound Marketing Definition: what is it and how to implement it? | Growth Hackers
-
Great Email Marketing Campaigns: the Ultimate Guide to create yours | Growth Hackers
-
Traction : how any startup can achieve explosive customer growth (Book, 2015) [WorldCat.org]
-
Dotcom secrets : the underground playbook for growing your company online (Book, 2015) [WorldCat.org]
Follow up with a few of Jonathan's favorite resources.