Every company experiences its ups and downs on social media. Some days will be great; other days, not so much. Here's what to do when things suddenly go sour with your fans and followers.
Before we get started, let's take a look at some of the ways that brands have failed on social media. (These nightmarish stories are just to put things into perspective.)
Do you suddenly have a crisis on your hands? Are you being bombarded with trolls, negative comments, and complaints? Never fear. These resources will have you back in social media's good graces in no time.
Now that the crisis is over, let's take a look at how you can maintain that positivity with excellent social media customer service.
Keep social media crises from ever happening (or from happening again) by planning ahead.